Closed Search
American Society of Hematology: Senior Manager, Marketing
Impact Search Advisors by Nonprofit HR is proud to have partnered with American Society of Hematology on this search that has successfully closed. Barry Black was selected for the position.
Barry Black is a thought leader in marketing strategy and initiatives driving profitable growth and ongoing engagement. He collaborates with organizations to develop digital marketing strategies and plans for members, customers and key stakeholders. Utilizing a data-driven, customer-centric approach and with deep understanding of performance marketing campaigns and optimization techniques, tactics, and best practices, Black has delivered successful multi-channel and multi-touchpoint marketing campaigns with clearly defined differentiators.
As a trusted business partner and advisor, Black has been successful in building high-performing teams and shaping the growth, vision and marketing strategy based on product/portfolio growth potential and customer needs. By integrating core marketing strategies with cutting-edge digital initiatives, he has constantly created fresh opportunities in new and existing markets and converted leads into sales. Partnering directly with sales leadership, he has jointly pursued new revenue streams, accelerated deals, and closed business, leading to consistent business transformation and growth!
Overseeing the digital marketing and web team teams in developing and executing marketing campaigns, Black ensures integrated strategic outcomes across the Society’s marketing channels. He also provides strategic marketing direction and leadership in support of the Society’s mission by building the ASH brand and raising awareness of ASH programs, products and services.